Giselle Dubois
Founder of SPINA Bride
SPINA began with a simple belief: finding your wedding dress should feel personal, inspiring, and entirely your own.
Founder Giselle Dubois has always had an eye for designers with a distinct point of view: beautiful fabrics, exceptional craftsmanship, and gowns that feel modern without chasing trends. She created SPINA as a place to discover those designers, bringing together an intentionally edited collection from around the world and introducing New York brides to names they might not otherwise know.
For Giselle, it has never been about having more. It's about finding the right things. The right designer. The right gown. The right feeling when you see yourself in it.
More than a decade later, that same philosophy remains at the heart of SPINA. From the designers we seek out to the way each bride is welcomed through the door, everything is considered with the belief that the experience should feel just as special as the dress itself.
FEATURED CONVERSATION
LOVE STORIES TV
Step inside the world of high-fashion bridal with our very own founder, Giselle Dubois, as she joins host and wedding expert Adriana Brauckmann on The Pre-Nup Podcast. In this exclusive episode, Giselle shares her ultimate insider secrets for navigating the wedding dress journey with confidence and ease. From expert shopping strategies and down-to-earth advice to tackling the age-old question—should you bring your fiancé to your appointment?—this conversation is a must-listen for the modern bride.
FEATURED CONVERSATION
WEDDINGS-ISH
with Jove
In this exclusive episode, Spina Bride co-founder Giselle Dubois sits down with Jove to share her journey into the bridal industry, the unique history of our beautiful boutique space, and insider tips for creating an unforgettable wedding day.
The Story of Spina
SPINA Bride was founded in New York City with a simple idea: bridal could feel more personal, more considered, and a little more unexpected.
From the beginning, it was never about having more. It was about finding the right things. An intentionally edited collection of international bridal designers, discovered for their distinct point of view, exceptional craftsmanship, and gowns that feel beautiful now and long after the moment you find them.
Today, SPINA brings together established names and emerging designers from around the world, many of whom are available exclusively at SPINA in New York. The collection continues to evolve, but the instinct remains the same: seek out the designers worth knowing and bring their work to brides looking for something beyond the expected.
That same philosophy shapes the experience. Appointments are private and personal, with time and space to explore the collection without the distractions of a crowded showroom. Your closest people, a dedicated stylist, and the freedom to take your time.
SPINA has always been a place to discover something a little different. A gown you didn't know you were looking for. A designer you hadn't heard of yet. A feeling you can't quite explain, but know when you find it.
Our Philosophy
We believe finding your wedding dress should feel personal, inspiring, and entirely your own.
Founded in New York City, SPINA Bride was created with a different approach to bridal: less, but better. Our collection is intentionally edited from established and emerging international bridal designers, chosen for their distinct point of view, exceptional craftsmanship, and ability to make a bride feel something. From recognized names like J. Andreatta and Floure to designers you may be discovering for the first time, many of our collections are available exclusively at SPINA in New York.
That same intention shapes the experience. Appointments are private, personal, and thoughtfully paced, giving you the space to explore the collection, be guided by an expert stylist, and discover what genuinely feels like you.
Because the right dress isn't the one you find after seeing everything. It's the one that makes everything else disappear.
Frequently Asked Questions
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When should I book my bridal appointment?
We recommend beginning your wedding dress search 10–12 months before your wedding day. This allows time to explore our collection, find the right designer and gown, and accommodate the production and alterations process.
To give brides who are actively shopping the best access to our collection, we schedule appointments within this window, particularly during trunk shows when select designer collections are available for a limited time.
If your wedding is further away, we’d love to welcome you when the timing is right. We’ll need to release appointments booked outside our shopping window, but look forward to helping you discover the collection closer to your wedding date.
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Yes! We are an intimate boutique and specialize in providing a unique experience for our brides. It feels as though you have the space all to yourselves as we host staggered appointments to provide an intimate experience in your private suite. Therefore these appointments are recommended for brides who are serious and ready to purchase their gown. Please use our online scheduler to book an appointment.
If you don’t see your preferred day or time available, we highly recommend adding yourself to our waitlist, and we will make every effort to accommodate your request. Our waitlist operates in real time for your convenience. Do not email info@spinabride.com to request an appointment - adding yourself to the waitlist is the quickest and most effective way to secure a spot. Please note: You will NOT be charged at this time. The appointment fee will only be processed once a team member contacts you to confirm an available time slot.
If you are just looking for inspiration to start, please follow us on our social media @spinabride to see the most accurate event details and latest trends from our designers.
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The first Bridal Styling Fee of $100 is charged at the time of booking. 2nd Bridal Styling appointments are $50 each. We ask clients to cancel or reschedule at least 48 hours in advance to receive a refund of their appointment fee. Late cancellations and no-show appointments will incur an additional $50 no-show fee due to extremely limited availability and high demand.
Your initial $100 Bridal Styling Reservation secures your private appointment. If you purchase your gown with SPINA Bride, only the initial $100 reservation fee will be credited toward your gown purchase within 30 days of your initial visit. Return appointment fees are non-creditable.
The VIP appointment fee is non-refundable and is required to reserve your exclusive appointment. The fee is not transferable or applicable toward the purchase of a gown.
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As much as we love the idea of having all your friends and family be a part of this special moment, we believe that this time should be as intimate as possible. We’ve found that sometimes too many opinions end up overwhelming the bride’s decision, and we don’t wish stressful shopping upon any of our brides. We advise keeping your appointment to 2 guests so we can comfortably accommodate everyone in our boutique. If you are planning on bringing more than 2 people please email info@spinabride.com so we can help with this request. *A quick reminder for your appointment: Guests arriving more than 15 minutes late will not be permitted to join the appointment already in session. We appreciate your understanding as we strive to provide every bride with an intimate and seamless experience.
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While we don’t carry entire collections, nor every style featured on our site from each of our designers, we can sometimes have the ability to request particular samples. Please email info@spinabride.com to inquire about a specific style and be sure to check out our trunk shows - your favorite designers’ collections may be coming to our boutique soon!
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A trunk show is an exclusive event where a designer will send their new collection for a limited time only. These gowns are often not yet available in stores for purchase. We do not recommend booking trunk shows as a first bridal experience as appointments tend to be shorter and more high pressured. Gown sizing during this time is limited to a US2- US4 with this being the designer’s runway samples. You can see all our upcoming shows on our Events page.
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Gowns range from $5,000- $20,000, with the bulk of them being in the $7,000-$8,500 price range. We also have select bespoke services from $10,000 - $20,500. We encourage you to refer to our Designer pages to best understand the price ranges of each designer.
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We recommend bringing nude undies, spanx, nippies or a strapless bra for the best experience. If you need to organize champagne or flowers etc. for your party - please submit your request to info@spinabride.com during a weekday at least 48 hours prior to the scheduled appointment in order to accommodate your request.
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While we all adore our furry friends, we know how important it is to keep our gowns looking their best for every bride. To ensure a pristine experience for everyone, we kindly ask that you refrain from bringing your pets to your appointment.
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Yes, we kindly ask that you give us at least 48 hours notice if you need to cancel or re-schedule your visit or you will forfeit the appointment fee. We host private appointments and cannot fill the slots last minute. *No-show appointments will be charged a $50 “no-show” fee due to extremely limited availability and the high-demand.
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To ensure a smooth and efficient experience for everyone, we kindly ask that our stylists capture photos throughout your visit. This allows you and your loved ones to fully immerse yourselves in the experience and focus on finding the perfect dress while our team ensures every angle and detail are beautifully documented.
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While alterations are typically a separate cost from the gown itself, we want to help you achieve the flawless fit you deserve. We have a fantastic network of trusted seamstresses in NYC we'd be happy to recommend. These skilled professionals operate independently, so appointments would need to be scheduled directly with them.
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Each dress is meticulously packaged in a protective garment bag and sturdy box, and comes with tracking and insurance for peace of mind. To ensure a smooth experience, contact us well in advance for a personalized quote and discuss the best shipping option for your wedding dress.
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We are a small team and are constantly in appointments. If you have any questions the best method of contact is email. Please email us at info@spinabride.com and we will do our best to answer within 72 hours. Please note our phone line is not managed so the best method of contact is always email!
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Our boutique is closed on Tuesdays.
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Spina Bride works with smaller exclusive designers from all over the world, with this in mind sizing is typically US 6-US 12. There are a select few designers that provide us an extensive selection of gowns that are loaned to us for the season. Keep in mind these styles are runways samples and are sized smaller than the gowns in store.
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Yes, SPINA Bride is wheelchair accessible. To ensure we can best accommodate you and your needs, we kindly ask that you email us at info@spinabride.com in advance of your visit to request an appointment and confirm accessibility arrangements.
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If you would like to make changes to your appointment, or are running late, we kindly ask that you email us at info@spinabride.com rather than calling. Our team will respond to all emails within 72 hours.
If your request is time-sensitive and you cannot wait for a reply, please feel free to book another appointment. You can also email us at the same address to request a refund for your previous appointment.
To ensure you don't miss important updates like appointment confirmations and reminders, we highly recommend opting into receiving text messages. This will keep you informed every step of the way for your upcoming visits. We can’t wait to see you!
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We understand that many of our brides travel to visit us and that unexpected circumstances such as flight delays, cancellations, severe weather, transportation disruptions, or other travel-related issues can occur. However, appointment fees are non-refundable and non-transferable, regardless of travel interruptions or circumstances beyond your control.
We strongly encourage brides traveling from out of town to allow ample travel time and consider travel insurance when making arrangements. By booking an appointment, you acknowledge and agree to our appointment fee policy.